Time confetti is the small scraps of time left over when a free hour or a work block is broken up by notifications, messages and quick checks of your phone. Journalist Brigid Schulte coined the term in a 2010 Washington Post Magazine article, and Harvard Business School researcher Ashley Whillans brought it into research on time and happiness. Each interruption takes only seconds, but together they leave you with lots of time and little of it usable.
Key Takeaways
- The problem is fragmentation: you may have hours of free time in total, but in pieces too small to rest or focus in.
- In Whillans’ worked example, 14 ordinary interruptions take about 10% of an evening hour and break the rest into short fragments.
- In a lab study, interruptions averaging under three seconds doubled how often people lost their place in a sequence of steps.
- In a two-week experiment, people reported less daily stress in the week they checked email three times a day than in the week they checked as often as they could.
- The fix is to batch the small things, silence notifications during blocks and give both work and rest protected time.
What is time confetti?
The term describes time chopped into pieces too small to use well. You might have an hour free in the evening, but if a message, an email or an alert arrives every few minutes, the hour becomes a string of short gaps. The total time looks fine on paper, yet it never adds up to real rest or real focus.
Whillans defines it in her 2020 book Time Smart as “little bits of seconds and minutes lost to unproductive multitasking”. She adds: “Each bit alone seems not very bad. Collectively, though, all that confetti adds up to something more pernicious than you might expect.”
Her example is an hour of leisure at 7 p.m. During it, you get two emails, four social media notifications, three work chat messages, one reminder alarm and four texts from a friend, and you answer several of them. Every event takes seconds. Together they use up about 10% of the hour, and they break what is left into fragments that are hard to relax in.
Where does the term come from?
The phrase comes from Brigid Schulte, a Washington Post journalist. In a January 2010 article for the Washington Post Magazine about how she spent her time, she wrote that her days were “chopped up like little bits of time confetti”. She developed the idea in her 2014 book Overwhelmed: Work, Love, and Play When No One Has the Time.
In an NPR interview about the book, Schulte described keeping a time diary that a sociologist analysed. He found 27 hours of what he called leisure in her week. She did not experience it that way, because it came in five- and 10-minute pieces between other obligations. That gap between measured leisure and felt leisure is the core of the idea.
Why does fragmented time matter?
Fragmented time costs more than the seconds each interruption takes. After every break, your attention has to find its way back to what you were doing, and even very short interruptions cause errors, raise stress and pull focus away. Four studies show the effect.
Even tiny breaks cause mistakes and stress. In a 2014 lab study by Erik Altmann, Gregory Trafton and David Hambrick, interruptions averaging 2.8 seconds doubled the rate of sequence errors on a step-by-step task, and interruptions averaging 4.4 seconds tripled it. In a 2008 study, Gloria Mark and colleagues found that people finished interrupted tasks faster with no loss of quality, but reported more stress, frustration, time pressure and effort.
Attention also rarely stays put long enough to recover. A 2016 study that logged the computer use of 40 information workers for two weeks found a median of 40 seconds on one screen before switching, and shorter focus was linked with lower productivity scores at the end of the day. And the interruption does not have to be answered to do harm: in a 2015 experiment by Cary Stothart and colleagues, receiving a phone notification, without picking up the phone, disrupted performance on an attention task about as much as using the phone.
Switching between tasks has a cost of its own, covered in our article on divided attention, and a day of short reactive tasks feels full while producing little, as our article on busy work explains.
How to fix time confetti
You cannot remove every interruption, but you can collect them into fewer, planned moments and protect the time in between. The five steps below go from seeing the problem to defending your free time as firmly as your work time.
1. Count the pieces
For one day, note each time you check your phone, email or chat. The list shows how fragmented the day is and which source causes most of the breaks.
2. Batch email and messages
Pick set times to deal with email and messages instead of answering as they arrive. In a 2015 experiment by Kostadin Kushlev and Elizabeth Dunn, 124 adults spent one week checking email only three times a day and one week checking as often as they could, with notifications on. During the limited week they reported significantly lower daily stress. They checked about five times a day instead of about 12, so the rule did not need to be followed perfectly to help.
3. Silence notifications during blocks
Since the notification itself disrupts attention, turning off sound and banners during focus time matters more than resisting the urge to look. Most phones and computers let you schedule a do-not-disturb mode.
4. Give your work time a shape
Plan your day in blocks with one task each, a technique called timeboxing. A 45- or 90-minute block with notifications off is the opposite of confetti, and our guide to timeboxing explains how to plan a day this way.
5. Protect your free time too
Treat an evening or a weekend morning like a focus block: put the phone in another room or switch on do-not-disturb for a set time. Whillans’ main example is an evening hour of leisure, which deserves the same protection as a work block.
How FocusBox can help
FocusBox is a planning and focus app for the web and for iPhone and iPad. Two of its features help you keep time in usable blocks.
AI Time Blocking takes the tasks on your Today list, orders them, gives each a realistic duration and places them in the free gaps of your day, around your Google Calendar meetings if you connect it. AI Time Blocking runs in the web app, and the plan syncs to the iOS app. Full screen mode then hides your browser tabs and bookmarks and shows only the current task and timer.
Frequently Asked Questions
What does the term “time confetti” mean?
The term means time broken into small fragments by constant interruptions such as notifications, emails and messages. You may have plenty of free time in total, but because it arrives in scraps of a few minutes, it is hard to rest or concentrate in. Researcher Ashley Whillans describes it as bits of seconds and minutes lost to unproductive multitasking.
Who coined the term time confetti?
Journalist Brigid Schulte coined the term. She used it in a Washington Post Magazine article in January 2010 and developed the idea in her 2014 book Overwhelmed. Harvard Business School researcher Ashley Whillans later used the term in her research and in her 2020 book Time Smart.
Is time confetti the same as multitasking?
They are closely related. Multitasking is trying to do several things at once or switching rapidly between them. Time confetti is the fragmented time that frequent switching and interruptions leave behind. Whillans links the two directly, describing it as time lost to unproductive multitasking. For the cost of switching itself, see FocusBox’s glossary entry on task switching.
Sources
- Whillans. Time confetti and the broken promise of leisure (Behavioral Scientist, adapted from Time Smart, October 2020; accessed November 2026)
- Word Spy. Time confetti (wordspy.com, quoting Schulte, “The Test of Time”, The Washington Post, January 2010; accessed November 2026)
- NPR. Moms work to perfect delicate balancing act (January 2010; accessed November 2026)
- NPR. Not enough hours in the day? We all feel a little overwhelmed (March 2014; accessed November 2026)
- Altmann, Trafton and Hambrick. Momentary interruptions can derail the train of thought (Journal of Experimental Psychology: General, 2014; accessed November 2026)
- Mark, Gudith and Klocke. The cost of interrupted work: more speed and stress (CHI 2008; accessed November 2026)
- Mark, Iqbal, Czerwinski, Johns and Sano. Neurotics can’t focus (CHI 2016; accessed November 2026)
- Stothart, Mitchum and Yehnert. The attentional cost of receiving a cell phone notification (Journal of Experimental Psychology: Human Perception and Performance, 2015; accessed November 2026)
- Kushlev and Dunn. Checking email less frequently reduces stress (Computers in Human Behavior, 2015; accessed November 2026)