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Extrinsic Motivation: Examples, Types and When It Works

Extrinsic motivation is doing something for an outcome outside the task: pay, grades, praise. Its 4 types, what 128 reward studies found, and how to use it.

Extrinsic Motivation: Examples, Types and When It Works

Extrinsic motivation is doing something to get an outcome separate from the activity itself: a paycheck, a grade, praise, a deadline met or a penalty avoided. Intrinsic motivation is doing it because the activity is satisfying in itself. Most real work runs on a mix. The outside kind ranges from pure pressure to goals you fully own, and used well it gets dull work done without draining your interest in the work you enjoy.

Key Takeaways

  • Psychologists Richard Ryan and Edward Deci define the extrinsic kind as doing an activity “in order to attain some separable outcome,” and intrinsic motivation as doing it for its “inherent satisfactions.”
  • Ryan and Deci split the extrinsic kind into four types, from external regulation (rewards and punishments) to integrated regulation (a goal that fits your values). The more you own the reason, the better it tends to work.
  • A meta-analysis of 128 experiments found that expected, tangible rewards reduced people’s free-choice interest in a task, while positive feedback increased it.
  • A 40-year meta-analysis covering more than 212,000 people found incentives better predicted the quantity of work and intrinsic motivation the quality, and that the two are not necessarily at odds.

What is extrinsic motivation?

Extrinsic motivation is the drive to do something because of what it leads to, not because the activity itself is enjoyable. In their widely cited 2000 review, Ryan and Deci write that it “pertains whenever an activity is done in order to attain some separable outcome.” The outcome can be something you gain, such as money or approval, or something you avoid, such as a fine or criticism.

Intrinsic motivation, in the same review, is “the doing of an activity for its inherent satisfactions rather than for some separable consequence.” You read a novel because you want to know what happens. You fill in an expense report because you want to be reimbursed. Both get done; the reasons differ.

Intrinsic vs extrinsic motivation

The difference is where the reward sits. With intrinsic motivation, the reward is the activity: the interest, challenge or fun of doing it. With the extrinsic kind, the reward comes after or outside the activity. The same task can be either, depending on why you do it, and most work involves both at once.

IntrinsicExtrinsic
The reasonThe activity itself is satisfyingAn outcome separate from the activity
ExamplesSolving a puzzle, learning for curiosity, a hobbySalary, bonuses, grades, deadlines, praise, avoiding a penalty
Strongest forCreative, open-ended, high-quality workRoutine, measurable, dull or one-off tasks
Weak pointHard to summon for tasks you find boringCan feel controlling, and fades when the reward stops
How to build itChoice, challenge, masteryClear goals, timely rewards, feedback, a reason you agree with

The 4 types of extrinsic motivation

Ryan and Deci’s self-determination theory splits the extrinsic kind into four types, ordered by how much you own the reason. External regulation is acting for a reward or to avoid a punishment. Introjected regulation is acting to avoid guilt or protect self-esteem. Identified regulation is acting because you value the result. Integrated regulation is when that value fits fully with who you are.

  1. External regulation. You do it for a reward or to avoid a penalty set by someone else. Ryan and Deci note that people typically experience it as “controlled or alienated.” Example: finishing a report only because your manager checks it on Friday.
  2. Introjected regulation. The pressure has moved inside: you act to avoid guilt or anxiety, or to feel proud. In their words it is “regulation by contingent self-esteem.” Example: answering emails at 11 p.m. because you would feel like a bad employee otherwise. This is the engine of much of hustle culture.
  3. Identified regulation. You see the personal importance of the activity and accept it as your own. Their example is a boy who memorizes spelling lists because he values writing as a life goal. At work: doing a dull data cleanup because you want the analysis to be right.
  4. Integrated regulation. The reason is fully part of your values and identity. It shares many qualities with intrinsic motivation, but it still counts as extrinsic because you do it for an outcome, not for the activity. Example: a nurse who finds charting tedious but does it carefully because patient safety is central to who they are.

The practical point is that the further down this list a reason sits, the less it feels like pressure. Turning “because I have to” into “because I want what this gets me” is often the most useful motivational move you can make.

Extrinsic motivation examples

Common examples at work and school are pay and bonuses, promotions, grades and certificates, deadlines, praise and recognition, public leaderboards, competitions, and avoiding a penalty such as a late fee or a poor review. Each one ties the activity to an outcome outside it.

  • Money: a salary, a bonus for hitting a target, a commission.
  • Status: a title, a public shout-out, a place on a leaderboard.
  • Feedback: praise from a manager, a grade, a positive review.
  • Structure: a deadline, a meeting where you report progress, someone waiting on your part.
  • Self-set rewards: a coffee after a hard task, a break after a work block, a small treat for an unpleasant chore.
  • Avoidance: a fine, a penalty, disappointing someone you respect.

Does extrinsic motivation kill intrinsic motivation?

Sometimes. Rewards that are expected and tangible can reduce how much people choose to do an activity they already enjoyed once the reward stops. This is called the undermining or overjustification effect. Positive feedback works the other way and tends to increase interest. In real work, incentives and intrinsic motivation are not necessarily at odds, though incentives tied directly to performance can make intrinsic motivation matter less.

The most-cited test of the undermining effect is a 1999 meta-analysis of 128 experiments by Deci, Koestner and Ryan. Rewards given for doing, completing or performing well on a task all reduced free-choice intrinsic motivation, measured as time spent on the task when the reward was gone (effect sizes from d = -0.28 to -0.40). Positive feedback increased both free-choice behavior (d = 0.33) and reported interest (d = 0.31). Tangible rewards tended to do more harm for children than for college students.

A broader 2014 meta-analysis by Cerasoli, Nicklin and Ford, covering 183 samples and 212,468 people in school, work and sport, looked at performance rather than interest. Intrinsic motivation predicted performance whether or not incentives were present. Incentives were the better predictor of how much work people did, and intrinsic motivation of how good it was. The authors conclude that incentives and intrinsic motivation “are not necessarily antagonistic.”

How to use rewards and deadlines well

Use them where they are strongest and keep them from becoming the only reason. Attach rewards to routine or measurable work, make them small and close to the effort, favor feedback over prizes for work you enjoy, and connect the task to a goal you actually care about. That combination gets tasks done without turning everything into a transaction.

  1. Match the reward to the task. Incentives predicted quantity better than quality in the 2014 meta-analysis. Use them for volume work: clearing a backlog, finishing admin, a set number of practice reps.
  2. Make rewards small and immediate. A reward a week away barely registers on a Tuesday afternoon. A short break, a walk or a coffee straight after the task works better. A dopamine menu is a ready list of small rewards to pick from.
  3. Prefer feedback for work you like. Positive feedback raised interest in the 1999 meta-analysis, while expected tangible rewards lowered it. For creative work, notice and name progress rather than paying yourself for it.
  4. Find the reason you agree with. Ask what the task gets you that you actually value, and write it at the top of the task. That moves it from external toward identified regulation.
  5. Watch for guilt as the motor. If the main reason is that you would feel bad otherwise, the work tends to feel heavy and endless. That is introjected regulation; it gets things done, at a cost.
  6. Bring deadlines closer. A deadline next month motivates less than one this afternoon, which is the core of temporal motivation theory. Break long projects into short boxes with near deadlines.

People with ADHD often find that interest and urgency, not importance, are what get a task started. Our article on the interest-based nervous system covers that pattern and the research behind it.

How FocusBox can help with motivation

FocusBox is a productivity app built around timeboxing, on the web and on iPhone and iPad. It adds two small, immediate extrinsic motivators to everyday tasks: a visible end point and a reward when you finish.

Give each task a duration and start its timer, which turns a vague job into a short box with a near deadline. When you complete a task, celebrations play an animation that you choose, such as confetti, and you can turn them off or set how long they run. The reward systems entry covers how to design a reward plan of your own.

Frequently Asked Questions

What is extrinsic motivation?

It is doing something to get an outcome outside the activity itself, such as money, a grade, praise or avoiding a penalty. Ryan and Deci define it as doing an activity “in order to attain some separable outcome.” It contrasts with intrinsic motivation, where the activity itself is the reward.

What are everyday examples of extrinsically motivated behavior?

Examples include working for a salary or bonus, studying for a grade, finishing a task before a deadline, competing for a leaderboard spot, working out because a friend is waiting, and paying a bill on time to avoid a late fee. Self-set rewards, like a coffee after a hard task, are extrinsic too.

How is extrinsic different from intrinsic motivation?

Intrinsic motivation comes from the activity itself: interest, enjoyment or challenge. The extrinsic kind comes from an outcome separate from the activity: a reward, approval or avoiding a penalty. The same task can be either, depending on why you do it, and most work involves a mix of both.

Is it bad to rely on outside rewards?

No. Rewards get a lot of necessary work done, especially routine tasks nobody finds fun. The risks are that expected tangible rewards can reduce interest in tasks people already enjoyed, and that pressure-based motivation feels controlling. Feedback and reasons you agree with avoid most of those downsides, and small self-set rewards are best kept for tasks you do not already enjoy.

What are the four types of extrinsic regulation in self-determination theory?

In self-determination theory, the four types are external regulation (rewards and punishments), introjected regulation (avoiding guilt or protecting self-esteem), identified regulation (valuing the result) and integrated regulation (the reason fits your values and identity). They run from most controlled to most self-determined.

Sources

Bogdan

Founder at FocusBox

Bogdan builds and runs the tools this blog is about. He writes from what the products actually do in production, including the parts that break.

Follow along on Instagram at @focusboxio for campaign breakdowns.

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